Rosa Fortis, Inc.: Redefining Elegance in Women’s Fashion
Welcome to Rosa Fortis, Inc., a US C-corp founded to continue and enhance the legacy of Marie Zélie. Here, fashion is an art form that cherishes femininity and elegance. We specialize in creating dresses that are not only aesthetically pleasing but are also a joy to wear. Our commitment to quality, comfort, and style is unparalleled, ensuring that every Rosa Fortis dress is a timeless emblem of sophistication, suitable for special occasions and everyday elegance.
The Mission of Rosa Fortis, Inc.
At Rosa Fortis, Inc., we believe in the power of fashion as a catalyst for cultural change. Our brand serves as a highly effective engine for this transformation, utilizing every dollar invested to make a significant and positive impact. Our approach is not only about profit; it’s about creating value for customers, investors, employees, and suppliers. We aim to change the culture by offering styles that appeal to the entire women’s fashion market, rooted in the Catholic understanding of dignity, beauty, and femininity. Our mission is to provide every woman with the perfect dress for her special moments, aspiring to be the number one choice in the dress category. Rosa Fortis dresses are more than garments; they are embodiments of truth, beauty, and goodness.
Marie Zélie – Origin Story
The seeds of Rosa Fortis, Inc. were sown with the inception of Marie Zélie in November 2015. Krzysztof Ziętarski founded Marie Zélie when he and his wife noticed a gap in the market for comfortable, feminine dresses made from natural fibers. This realization sparked the creation of a brand that stood for beauty, comfort, and elegance in women’s fashion. Achieving impressive sales of $17.4 million, with a monthly peak of $675,000, and fulfilling 240,000 orders with 400,000 products to 60,000 customers, Marie Zélie set a new standard in the fashion industry. Rosa Fortis, Inc. now proudly carries this legacy forward, committed to upholding the principles of superior craftsmanship and timeless design, celebrating the essence of womanhood.
International customers have been using convenient DTC e-commerce at mariezelie.com. The unique approach to pricing, and constantly dropping new products, work like a magnet for buyers. Sales skyrocketed to $675k+ monthly. Marie Zélie’s success caught nationwide attention and awe in Poland. Our huge growth stunned the fashion industry.
Creative campaigns building brand awareness
The image has power. We crave beauty, joy, and femininity. Brand awareness is built by constantly delivering our message with still and motion picture, completed by underrated audio branding.
Customers get attracted by the positive image repeatedly delivered to where they spend their time and attention. Social media, video platforms, influencers, display ads. We follow potential customers and whisper „Marie Zélie” in their ears and eyes. It works like a charm. Just take a look!
Krzysztof Ziętarski – CEO & Founder
Krzysztof Ziętarski is not just the founder of Rosa Fortis, Inc.; he’s a visionary who has seamlessly blended his passion for creativity, deep-rooted Catholic values, and entrepreneurial spirit into a unique fashion journey. His path from a successful photographer to the architect of Marie Zélie is marked by innovation, dedication, and a profound understanding of the cultural impact of fashion.
In 2015, driven by a desire to see more beauty and femininity in the world, Krzysztof launched Marie Zélie. The brand rapidly grew under his leadership, achieving an impressive $17.4 million in sales over six years. This success is a testament to Krzysztof’s dedication to creating fashion that’s not just visually appealing but also resonates with the dignity and grace of its wearers.
As a devoted husband and father of five, Krzysztof’s personal values deeply influence his professional endeavors. His journey is about more than business; it’s about shaping a cultural narrative that uplifts and inspires. At Rosa Fortis, Inc., Krzysztof continues this narrative. The company is an extension of Marie Zélie’s mission, broadening its reach and impact into new markets, notably the United States.
A New Chapter: From Challenges to Opportunities
The journey of Marie Zélie, marked by success, has also navigated through unforeseen challenges, including cash flow issues that led to the bankruptcy of our Polish company, Marie Zélie SA. These challenges prompted a pivotal decision to transition to Rosa Fortis, Inc., a US C-corp. This strategic move represents more than a mere change in structure; it signifies a transformative new beginning, transforming obstacles into opportunities for robust growth and expansion. By establishing Rosa Fortis, Inc. in the US and planning to acquire the Marie Zélie brand from the Polish company, we are not only overcoming past hurdles but are proactively seizing the potential to continue the brand’s journey.
This transition applies all our learnings from past experiences and enables new, effective structuring of the company for efficient growth and scalability. Thanks to the dedicated work of the 60-person team at Marie Zélie SA, who built the brand and designed over 6,000 unique Marie Zélie products, we have a solid foundation to scale our sales and enhance the brand’s cultural impact in the global fashion industry.
As we embark on this transformative journey, we recognize the pivotal role of our investors. Your investment in Rosa Fortis, Inc. is an investment in the vision to relaunch and expand the legacy of Marie Zélie. It’s a unique opportunity to contribute to a story of resilience, innovation, and expansion. Together, we aim to make significant strides in the US market, building on our rich legacy and writing a new chapter in the world of fashion.
We invite you to join us on this journey, to be part of a story that’s still unfolding. A story that promises not only a cultural shift in fashion but also a compelling opportunity for those who share our vision of bringing beauty and femininity to the forefront of women’s fashion.
Discover how your investment can contribute to the flourishing future of Rosa Fortis, Inc., continuing the impactful legacy of Marie Zélie. If you’re interested in being a part of this exciting venture and want to know more about our upcoming raises and investment opportunities, submit your information. Stay informed and join us in our mission to redefine women’s fashion with elegance, comfort, and a touch of grace.